Before you compare anyone
How to read a team’s numbers
Most team websites lead with a superlative. Four figures settle it, and they all come from one place.
Where the figures come from
RealTrends Verified is the real estate industry’s independently verified production ranking. Brokerages submit their agents’ and teams’ closed sales for the year, RealTrends verifies them, and publishes rankings each summer for the year before. The 2026 rankings, released in June and July 2026, cover sales closed in 2025. Every figure on this site is from those rankings, read 17 September 2026.
RealTrends files each team under one city. For Scenic Highway 30A that means three: Santa Rosa Beach, Seagrove Beach and Inlet Beach. A team based in Rosemary Beach, Alys Beach, WaterColor or Seaside will appear under one of those three, because RealTrends has no separate page for the smaller communities.
The four figures
Sales volume
The total dollar value of everything the team closed in the year. It is the headline number and the one most often quoted, and it rewards two very different things: selling a lot of houses, or selling expensive ones. On its own it cannot tell you which.
Sides
How many times the team represented a party in a closed sale. Represent the buyer, that is one side. Represent the seller, one side. Represent both, two sides on one house. So “115 sides” is not “115 houses” — the number of houses is somewhat fewer. RealTrends labels the column “Sides (Transactions)”, which is where the confusion starts. A fraction of a side, such as 46.3, appears where a sale was shared with another team or agent.
Average sale
Volume divided by sides. This is the figure that separates a luxury team from a busy one. On 30A in 2025 the spread is wide: teams in the same city range from a few hundred thousand dollars per sale to well over three million. When someone asks who the best luxury team is, this is the column to read first, then volume.
Team size class
RealTrends does not rank a two-person team against a fifty-person one. It sorts teams by licensed agents — Small (2–5), Medium (6–10), Large (11–20), Mega (21–50) and Enterprise (51+) — and every “#1 in the city” or “#2 in the state” on a RealTrends profile is a rank inside that class. Two teams in the same town can both truthfully say they are #1 in Santa Rosa Beach. It means each leads its own class.
Three questions to ask any team
- What was your average sale last year? If the answer is well below the price of the house you are buying or selling, they spend most of their year in a different market.
- How many sides did the team close, and how many of those were you personally? A team figure is several people’s work. You are hiring one of them.
- Where can I check that? RealTrends publishes team profiles. If a team is ranked, the profile exists and the numbers on it are the ones to trust over any brochure.